Technology investment & advisory

Capital and expertise, pulling in the same direction.

DuoMagnet partners with technology and digital businesses, combining long-term capital with hands-on technical advisory to help them build durable, scalable companies.

Long-term partnershipPatient capital, aligned with founders.
Technical depthSystems, software and data expertise.
Hands-on supportBeyond capital: operational involvement.
About us

Two forces, one purpose.

Our name reflects how we work: two complementary forces — investment and technical expertise — that attract the right opportunities and hold them together.

DuoMagnet is an investment and advisory partnership focused on technology-driven businesses. We take meaningful positions in companies we understand, and we support them with the kind of practical, engineering-led advice that helps a business scale with confidence.

We are deliberately selective. Rather than spreading across many investments, we concentrate on a small number of partnerships where our capital and our know-how can make a real difference over the long run.

Aligned interests

We invest alongside founders and partners, so our success is tied to theirs.

Long-term horizon

We favour sustainable growth over short-term outcomes.

Technology first

We understand the systems behind the businesses we back.

Integrity & discretion

Transparent relationships and confidential handling of every engagement.

What we do

Investment, reinforced by advisory.

Two lines of activity that strengthen each other: our advisory work sharpens our investment judgement, and our investments give us a partner's perspective when we advise.

01 — Investments

Strategic holdings in technology businesses

We hold equity interests in digital and technology companies, acting as an engaged, long-term partner.

  • Minority stakes and partnership interests
  • Participation in early-stage and growth companies
  • Co-investment alongside trusted partners
  • Active support at board and partner level
02 — Advisory

IT systems design & technology consulting

Engineering-led advice for companies that need to design, scale or rethink their technology.

  • Systems and software architecture
  • Technology strategy and roadmap definition
  • Technical due diligence for investors and acquirers
  • Cloud infrastructure, automation and data platforms
Focus areas

Where we look for opportunity.

We concentrate on sectors where technology is the core of the business model and where technical insight translates directly into value.

i.

Digital advertising & marketing technology

Platforms and services that connect brands with audiences through data and automation.

ii.

Software & SaaS

Scalable software products with recurring revenue and strong unit economics.

iii.

Data & artificial intelligence

Businesses that turn data into decisions, products and competitive advantage.

iv.

Digital media

Content and media companies built on modern distribution and monetisation.

v.

E-commerce & digital services

Online businesses and the infrastructure that powers them.

vi.

Infrastructure & automation

Cloud, DevOps and automation tools that make companies more efficient.

Our approach

How we partner.

Every partnership follows the same disciplined path — from understanding the business to supporting it over the long term.

01

Understand

We get to know the team, the market and the technology behind the business.

02

Assess

Rigorous commercial and technical analysis before any commitment.

03

Partner

Clear, aligned terms that set the foundation for a lasting relationship.

04

Support

Ongoing strategic and technical involvement to help the business grow.

What we look for

Partners we work best with.

We are open to conversations with founders, co-investors and companies seeking technical advice.

TeamCommitted founders

Capable, ambitious teams open to an active partner.

ModelTechnology at the core

Businesses where technology drives the value proposition.

StageEarly & growth

Companies with proven traction or a clear path to it.

FitRoom to add value

Where our technical expertise can make a difference.

Contact

Let's talk.

Whether you are a founder looking for a partner, a co-investor, or a company in need of technical advice, we would be glad to hear from you.

We usually reply within two business days.